Zamawa Arenas

Founder and Chief Executive Officer, Flowetik

Five-time Emmy award winner Zamawa is a marketing strategist and entrepreneur intent on making a difference. She is the Founder and CEO of Flowetik, a marketing consultancy that helps leaders of nonprofits and social enterprises engage with consumers and stakeholder groups to increase impact. The firm partners with clients advancing equity and driving change in health care, education and economic development.

Over her 20+ year career, Zamawa has led marketing and communication programs that positively impact people’s lives. Some public health and health care organizations she has worked with include the Boston Public Health Commission, Hunger to Health Collaboratory, Mass General Brigham, Massachusetts Coalition for Serious Illness Care, Massachusetts League of Community Health Centers, The Dimock Center, RIZE Massachusetts and South End Community Health Center.

Active in Greater Boston’s business and nonprofit community, she currently serves on the boards of the Boston Foundation, Boston Chamber of Commerce, Boston Public Library and Eastern Bank. She is also a founding member of the Latino Equity Fund at the Boston Foundation. Previously she was appointed by Governor Charlie Baker to serve on MassHire, the state’s workforce development board.

Zamawa is the recipient of the Pinnacle Award from the Boston Chamber of Commerce and was inducted into the YWCA Academy of Women Achievers. She was also named by the Boston Business Journal as a Hispanic on the Move. Zamawa earned a Master’s in Broadcast Administration from Boston University.