This Health Reform Toolkit Series is designed to share examples, templates, experiences, and lessons learned from Massachusetts’ implementation of health reform to help states plan, build, and implement elements of the ACA.  Each toolkit will include a written narrative “guide” as well as a variety of primary source documents: organizational structures, job descriptions, requests for proposals (RFPs) and quotations (RFQs), and other work products from Massachusetts’ health reform implementation experience. 

Toolkits

Effective Education, Outreach, and Enrollment Approaches for Populations Newly Eligible for Health Coverage 

This toolkit offers resources to help states design and implement effective education, outreach, and enrollment approaches for populations newly eligible for health coverage. (March 2012) 

Mitigating Risk in a State Health Insurance Exchange
This toolkit offers resources to help states plan and implement a successful risk mitigation strategy for the state's health exchange. (December 2011) 

Determining Health Benefit Designs to be Offered on a State Health Insurance Exchange
This toolkit offers resources to help states determine health benefit designs to be offered on state health insurance exchanges. (November 2011)

Implementing a Successful Public Education and Marketing Campaign to Promote State Health Insurance Exchanges
This toolkit offers resources to help states design and realize a successful public education and marketing campaign to support the implementation of health reform.  Click here for accompanying audio, video and print resources.  (May 2011)

Building an Effective Health Insurance Exchange Website
This toolkit offers resources to help states plan, build, and implement health insurance exchange websites. (April 2011)

We hope these toolkits are useful resources for a variety of health reform stakeholders, and we welcome your feedback.  

• If you have thoughts on ways we can enhance the series, please contact the Blue Cross Blue Shield of Massachusetts Foundation at policy@bcbsmafoundation.org. 
• If you would like more information from the Health Connector, please contact its Public Information Unit. 

The Health Reform Toolkit Series was developed in collaboration with the Massachusetts Health Insurance Connector Authority and with partial support from the Robert Wood Johnson Foundation.